Sanrio and Tokidoki Partner with Bitbuu Games to Produce Entertaining Digital Games To Reach Out To Its Fans In A New Dimension.
London, January 20, 2019
Sanrio, a lifestyle brand that is best known for pop icon Hello Kitty, and tokidoki, the global pop-culture brand known for its larger-than-life characters, are announcing the release of their new digital game in collaboration with Bitbuu Games. The companies’ decision is borne out of their desire to create digital magic around their brands by incorporating new technologies and market trends by partnering with famous brands.
The tokidoki x Hello Kitty game is due to be released at the start of 2020 and is designed to meet the international game market standard. Sanrio and tokidoki decided to collaborate on a video game to give their fans a new, entertainment-based experience.
Their partnership with Bitbuu Games reflects its evolution into an all-encompassing and global game business while also significantly expanding the company’s outreach. The new partnership is expected to spark innovation and give a new meaning to the video game business via funny and interactive experiences.
The game will first be released worldwide on Google Play and iOS after which it will be available on other online platforms: Apple store, Google Play, Amazon, Apple TV and Google TV. The game will be available for smartphones and tablets, suitable for children aged 4, up to adults of 65 years.
“Sanrio is a brand that has its Hello Kitty-branded items available in over 130 countries
and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores, and over 35 Sanrio boutiques. We are proud to say we’ve been creating smiles for over 40 years. We decided to launch ourselves into the digital games industry because we wanted to do something special and give our fans a new dimension of entertainment. We want to reach out to our fans in a special way and make our endearing characters more popular in the easiest and entertaining way” said Giovanna Sanzo, Sanrio Licensing Director EMEA, while describing the reasons for the new technological innovation.
“We also decided to partner with Bitbuu Games because they are known to be one of the best in the industry and with them, we can achieve our objectives”, added Sanzo.
“Tokidoki has partnered with Sanrio for over 12 years on a wide-array of consumer products, including apparel, handbags, vinyl collectibles and various novelty items. With the continued growth and technological advances of the digital space, it’s both timely and exciting to be launching our first game with Hello Kitty”, said Pooneh Mohajer, tokidoki Co- founder & CEO.
Gaming has evolved into an all-around entertainment phenomenon. The games market has been one of the fastest growing in the global technological market. The industry is a thriving market that reached around $137.9 billion in 2018, a 13.3% growth compared to the previous year. Digital game revenue contributes around 91% of the global market, with $125.3billion in total. In addition, the industry continues to impress with astounding ideas and with a tremendous set of opportunities.
For more information, visit: www.bitbuu.com ABOUT BITBUU GAMES
Bitbuu Games, a brand of Mars 1982 Ltd. Bitbuu Games is a brand that designs games with a broad appeal, allowing people to play, move on with their day and pick up their game later. Bitbuu Games are synchronized across platforms, allowing players to switch between devices and platforms so they can play anywhere, any time and on any device.
ABOUT SANRIO,
Sanrio is a Japanese company founded over 40 years ago that focuses on designs, licenses and produces products based on Japanese popular culture. Their products include stationery, school supplies, gifts and accessories that are sold worldwide and at specialty brand retail stores across the globe.
Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people It’s more than just a catchy phrase, it’s the foundation of everything we do.
At Sanrio, we believe that a gift is more than just a gift. Rather, a gift is a means of expressing our heartfelt feelings for others. This philosophy guides all of our activities, whether we’re designing a stationery set, a retail store, or an animated television
series.
For more information please visit www.sanrio.eu and www.facebook.com/hellokittyeu.
ABOUT TOKIDOKI
tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s Chief Creative Officer, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships.
For more information please visit www.tokidoki.it and, www.facebook.com/tokidoki and www.instagram.com/tokidokibrand.